SELLING SMART: Empowerment Selling

By |March 1st, 2015|

Success awaits those who provide detailed, honest content

A popular saying holds that knowledge is power. However, we prefer to think of knowledge as empowerment. The same holds true for sales.

These days, sales pitches, cold calls and power lunches rarely close deals or accomplish much more than landing an RFP. Now, authenticity reigns supreme and trust […]