About Cathy Penrod

Cathy Penrod is director of workforce management for Menasha Packaging Company.

More Articles by Cathy Penrod

1909, 2022

On the Right Foot

By |September 19th, 2022|

Five years ago, I shared in Staffing Industry Review magazine some guidance when approaching a new client, in “Do’s and Don’ts: How a former staffing professional would approach sales.” That advice is just as relevant today. But what about after you’ve earned the buyer’s business? How should you proceed to ensure your partnership stays on solid […]

2305, 2017

Dos & Don’ts

By |May 23rd, 2017|

I came to the buy side of the equation by way of the staffing industry. With my newfound understanding of the client’s day, my sales strategy — as a staffing supplier — would be different. My day is similar to my staffing days: putting out fires, vendor management and focusing on cost reduction. But I […]