Serena Baker

About Serena Baker

Serena Baker,, formerly Staffing Industry Analysts' conference director, is an independent event planner. She can be reached at serena.baker (at) sbmeetings (dot) com.

More Articles by Serena Baker

2005, 2019

The Talent’s Voice: Embracing the Gig Life

By |May 20th, 2019|

Some would consider leaving a steady, well-paying job with decent benefits a pretty stupid move. When your children and spouse are also on that company’s health plan, it’s just plain crazy. But I did it. It was the scariest thing I ever did, and I don’t regret it one bit.

Because sometimes, it’s not about money […]

106, 2018

Expert’s Corner: Save the Date!

By |June 1st, 2018|

Why industry conferences are essential — and how to justify their cost

Today’s technology enables us to connect with each other like never before. In the business world, tools such as virtual meetings, podcasts and webinars enable us to conduct meetings and view training programs with farflung associates from our desktops. So, it’s often tempting to […]