The global pandemic and resulting restrictions have radically changed consumers’ habits, with online shopping becoming the norm. At the same time, Covid has set limits to a globalizing economy and demand for a manufacturing workforce is skyrocketing. As a result, the inventory-to-sales ratio of third-party logistics has recently reached its lowest point in 20 years. In other words, warehouses need to replenish and ship products to keep up with consumers’ demands.

This has created massive tension in the manufacturing and logistics job market. For example, employers in the southeast US are offering never-seen-before hiring strategies, from sign-on bonuses to get workers’ attention to referral incentives (in the hundreds of dollars) to tap into a new source of workers. What more can companies do to attract and retain these blue-collar workers?

Enter Gojob, a digital staffing firm founded in France by Pascal Lorne in 2015. Its mission is to provide blue-collar workers with the best job opportunities possible, which has taken a new meaning post-Covid, where the demand for these workers has skyrocketed amidst a talent shortage. The firm has expanded to the US and the UK, providing clients with recruiting services, employee training and upskilling and, ultimately, helping workers find the opportunity right for them.

“We believe in the value of combining digital tools to improve the process and improve the quality of our work with the human factor, which is at the heart of the hiring process,” says Gojob COO Charles de Moucheron.

Gojob’s mission has been structured around three pillars: The best fit. In partnership with leading universities, Gojob has built state-of-the-art AI tools that enable the firm to identify the workers who will be the best fit — through their profiles and skills testing — automating the recruitment process up to the interview.

Training, upskilling workers. Gojob has developed over 600 online courses to train, test and onboard workers to a new assignment or role. With these courses, the firm can develop workers who were not eligible for a position and build up their skill set before it is tested. This program also puts the workers in a winning situation before they start an assignment, with client-specific training.

Financial support. Blue-collar workers can be in a vulnerable position, and providing them with the means to face economic challenges can help change their paradigm. Gojob has developed several financial tools, from on-demand payment to opportunities to build up savings plans to loan plans designed for such workers. “This has made us a preferred employer by our workers,” de Moucheron says. “In the long run, this is a game-changing factor as it tools them with means adapted to their needs and lets them plan for the future.”

The Buzz

Blue-collar workers are the beneficiaries of a new paradigm in the ecosystem, as their skills and services are more in need than ever. By positioning and providing the workers with the right tools, Gojob is helping blue-collar workers develop their careers while giving customers the talent they need. In addition, its three-pillar strategy is helping keep the economy moving amid the post-pandemic recovery.